Why Growth-Driven Design is better than Traditional Web Design?
There is no doubt to say that in today’s fast-paced and digitally influenced world, website design is one of the biggest challenges for businesses to keep up with. No matter what kind of business you are running, if you want to target the right audience and convert visitors into quality leads, it is important to design an interactive website platform that is designed with this exact purpose in mind.
Although the market is loaded with numbers of service providers that promise creative and innovative web design services, the biggest challenge for business owners is to make a choice between growth-driven (GDD) and traditional website design. What is better? Why should I choose one over the other? This article will seek to help make your decision easier for your business.
Traditional Web Design:
This approach is pretty straightforward and is considered a reliable solution by many different kinds of companies. The process is straight-forward:
- List out the services or products that your company want to market online.
- Plan the website design by focusing on customer interests.
- Website design executed.
- Testing and troubleshooting tasks are performed.
- As soon as the website is ready, it is published online.
- After launching the platform, redesigns occur once in a few years.
The main issue with this approach is that it’s time consuming and expensive up-front. During this process, it usually can take 3-6 months (if you’re working with a professional firm). Then maybe it runs over time, then budget. And once the website launches, key copy and images are dated, and might have to be updated quickly after the website launches, leading to costly support or marketing retainers. If that’s not the case, the website launches, your web design agency wipes their hands and leaves you alone, and the website sits there for years without any updates, until your rinse and repeat this process.
Enter GDD. The major difference between traditional and growth-driven web design is the valuable strategic processes. It develops an empathetic understanding of your audience’s world and how the website can solve problems along their journey. The prime target of such is to convert visitors into potential customers and generate more high quality leads and traffic.
Your website needs to be your #1 salesperson. It’s your billboard on the information highway. Consumer and business trends come and go; but your company website needs to be agile. It must be capable enough to retain existing customers while capturing the attention of the new ones. A proper growth-driven website:
- Collects some valuable user data, including customer pain points, ages, preferences, interests and geographical locations, etc.
- Makes educated assumptions based on user data and lead innovative web design changes every month to help with conversion.
- Analyzing essential site use metrics and check what kind of improvements must be made, at all levels.
- Launches website projects in a quarter of the time
- More affordable in the long run
Cons of Traditional Website Design:
- The traditional web designs lead to large upfront costs that are difficult to manage for many businesses.
- If you want to make any changes to the website features after its completion, it may demand another large investment upfront.
- The project demands loads of input from designers and the client, but it has the least focus on the interests of end-users.
- Your visitors may have to feel annoyed with the ‘Under Construction’ graphic on your platform so long. Or outdated content that doesn’t make any sense or relevant to your business.
Pros of Growth-Driven Design:
- There is no need to make a large upfront investment; the payments are made in the form of smaller installments with ongoing improvements on the website.
- The process is extremely strategic. GDD includes detailed and immersive strategy sessions, which helps both the client and web design agency to know what really important on your website.
- Growth-driven web design is based on user data; hence, it helps you achieve your branding goals in shorter amount of time. This web design process has the ability to serve audience interests quickly, while building strong brand authority in the market over time.
- GDD can be easily integrated into inbound marketing ideas. They complement each other to ensure higher conversion rates in less time.
The bottom line:
When you want a website that matters, converts, all while providing an edge against your competitors, the growth-driven design platform is the best choice for your next website, or website update. Growth driven designs gives a new opportunity to rise up in a competitive, fast-paced online world.
It’s is time to get excited about your next website. Want learn more about how our agency can help you with this process? Contact us!