#1. If you’re not on Instagram, you’re going to lose.
As of April 2014, there are 327 million phones in the US – but only 317 million people.
That’s more phones than people.
400 million people are on Instagram each month, the platform that outgunned Twitter last year.
Now, we’re not saying Facebook, Twitter, LinkedIn or Pinterest aren’t valuable tools. They are and can still used effectively to market to your audience. The problem is that businesses just sign up for all them with no clear focus. At Big Hairy Agency we meticulously deep dive into your business problem points and target market so we’re using the right social media accounts where your potential leads are visiting. It just happens to Instagram more often than not.
#2. Custom-tailored content
Instagram users have complete control over content they see and hear. So be classy. subtle, and seamlessly integrate content that’s visually appealing to your target audience.
A word of advice though for SMM for Instagram… Don’t make your users jump through hoops. Make it fun, informative, and entertaining. Also, make it native to the platform it lives on. This is a big one. No, cross-posting from Instagram to Twitter and Facebook and Tumblr. Great content needs to tailored to the social media platform it’s being posted on.
There’s a reason the top 20 Vine accounts are all comedians, why Twitter only allows 140 characters and that Snapchat deletes all the content once you’ve seen it.
Never disrespect the context of the platform you’re acting on.
#3. Massive engagement across all ages
With over 400 million users, 75 million using it daily, and the platform forcing you to consume all the content in one feed, Instagram shows much higher engagement rates than Facebook and Twitter combined.
Instagram accounts pop up out of nowhere, and then amass a whopping 500,000 followers in a year. It’s crazy.
A big rise in Instagram users recently are users between the ages of 50-55. It’s truly a platform for everyone!